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Lux Beauty
MVP + AI

Lux Beauty

The Problem

A popular beauty salon was drowning in booking management. The owner spent 3+ hours daily answering the same questions on Instagram and WhatsApp — pricing, availability, service details — while manually tracking appointments in a notebook. No-shows were eating into revenue, and loyal clients who hadn't visited in months were silently lost with no follow-up system in place.

Our Approach

We built an AI-powered booking assistant that connects to the salon's Instagram and WhatsApp accounts. The assistant handles appointment scheduling by checking real-time availability, answers frequently asked questions about services and pricing, and sends automated reminders 24 hours before each appointment. On the backend, a client management dashboard gives the owner visibility into booking patterns, identifies clients who haven't visited in over 6 weeks, and triggers personalized follow-up messages to bring them back.

The Result

The salon owner reclaimed over 3 hours per day that were previously spent on messages and manual booking. No-show rates dropped significantly thanks to automated reminders. The follow-up system brought back lapsed clients with timely, personalized outreach — directly increasing recurring revenue. The owner now focuses on her craft instead of her phone.

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